I got this in my mailbox from Lisa T., and figured it was right up our alley.

From: “Save MTV World!”

Dear Friends,

WE NEED YOUR HELP:

If you are Asian American or care about Asian America please help. We need YOUR support right now. We need to stand united to make a difference. Every person counts. Please either:

1) spend 30 seconds RIGHT NOW to sign the petition to Stop MTV from silencing Asian-Americans!

GO TO: http://www.petitiononline.com/MTVWORLD/petition.html

and/or

2) read the rest of this email for all the information and easy ways that YOU can make a difference!

WHAT’S GOING ON:

We have ALL been affected by the recent “downsizing” at MTV Networks, whether you like or dislike corporate America, enjoy pop culture, music, or even watch Asian American entertainment. If you are an Asian American or care about Asian American communities then you have been affected and silenced. Let us explain:

The entire Asian division of MTV Networks, called MTV World (MTV DESI–MTV CHI–and MTV K) was axed (2/13/07). These small channels were the first place dedicated to creating positive, realistic, and relevant reflections of Asian Americans in mainstream media. So, again, the issue here is bigger than any of our individual opinions regarding corporate America, pop culture, or MTV for that matter.

By shutting down their Asian American division before it had a chance to succeed, MTV is sending the message that Asian American culture is not part of the fabric of America, that Asian Americans can be brushed away without notice, and that Asian Americans probably don’t care enough for their collective identity to stand up for their voices.

It’s hard to imagine BET or MTV TRES shutting down because of the respect given to and demanded by those communitites. We may be smaller, but we have a legitimate culture and we contribute to America in all realms.

Asian Americans will continue to be caricatured, emasculated, ignored, and stereotyped in American media if we don’t fight for our representation and acknowledgment…we are more than Apu from the Simpsons and the token Chinese delivery boy!

The bottom line: the existence of MTV World was making a difference and we need it to live on.
THE PLIGHT OF OUR ARTISTS:

MTV World brought so many independent artists to the forefront, many of them artists that other mainstream media may not have noticed on their own.

To name a few:

Juggy D, DJ Rekha, Kaila Yu, MIA, Jay Chow, Jin the Emcee, Far East Movement, Maggie Kim, Wong Leehome, Putnam Hall, Burning Tree Project, Lisa Ray, The Ides, FlowSik, Chee Malabar, Rain, SE7EN, Bamboo Shoots, Manjit, Adrienne Lau, Sona Family, Kal Penn, Amerie, King Khan and the BBQ Show, and so many more!

These artists and their peers need a platform.

SO WHAT CAN WE DO? 5 WAYS YOU CAN TAKE ACTION

1. SIGN THE PETITION!!!

This is of utmost importance. It takes LESS than a minute. This petition will be sent to everyone at MTV and major media outlets.

GO TO: http://www.petitiononline.com/MTVWORLD/petition.html

Forward this to everyone you know!

2. DRAFT A PASSIONATE-POSITIVE LETTER TO STOP MTV FROM SHUTTING DOWN OUR VOICES!

Please write a letter expressing your disappointment and desire for the re-emergence of the channels. We want to educate MTV on the voice of our community. Letters will make a BIG Difference!

Address letters to:

Attn: Judy McGrath, CEO, MTV Networks, 1515 Broadway, 28th floor, New York, NY 10036

3. COVER THIS IN THE MEDIA!

If you are a journalist– write about this. This is a bigger story than simply MTV downsizing, this is about Asian Americans being silenced without a fair chance to succeed.

PRESS CONTACT: SaveMTVWorld@gmail.com .

A team member will be in touch with you immediately.

4. MAKE A VIDEO ABOUT THIS AND UPLOAD TO YOUTUBE/MYSPACE

Let’s get this message out in every way we can.

(Beau Sia’s post about Rosie O’Donnell ‘ching-chong’ comment received over 400,000 views–see link below)

5. STUDENTS: MOBILIZE YOUR STUDENT GROUPS! WRITE LETTERS, PETITION, PROTEST, MAKE VIDEOS…Make it happen!

CONCLUSION:

Everything you do and take action on– email us and let us know.

Questions? Email us. Asian Americans and our allies must all come together and stand up for Asian American artists, Asian American voices, Asian American representation!

We want our MTV World back!!

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