Looks like there’s a new Asian American music video channel in town, courtesy of ABS-CBN (Philippines-based media company). It’s called MYX, and I guess it will be available on cable. Looks like someone wants to move in on the MTV World viewer base. Anyway, here’s a clip from the website:

Notice something missing on TV lately? Not as many music videos as there used to be, huh? Since the late 90’s, it’s been getting harder and harder to get your music video fix on TV. But, that’s all changing now.  Welcome to MYX. We’re bringing back music videos to television. And then some.
The first music channel of its kind, MYX will feature the hottest major label hits, the biggest jams from Asia and a healthy dose of independent music all played back-to-back on one feed, 24 hours a day. No where else on television will you find such a variety of really good music all in one place.
Developed by ABS-CBN, one of Asia’s biggest media companies, MYX finds its way from the Philippines, where it’s the country’s biggest music channel, to America. MYX in the US is headquartered in San Francisco. This channel embraces the young, fast-growing Asian American community, as well as a broader audience hungry for music fusion. This channel celebrates young men & women ages 18 to 34 and their passion for all sorts of music, Asian entertainment & culture and member generated content.

Thanks to Angry Asian Man for the heads-up. Check out more free advertising at the link below.

MYX | Music TV Channel | About

pat m.